Privacy Policy

1. Introduction

This Privacy Policy explains how HCD Clinics, the trading name of Hearing Savers Ltd (company number 14744833, registered in England and Wales), collects, uses, and protects personal information about our patients and service users.

2. Who We Are

HCD Clinics provides audiology and hearing-care services at:
33 Long Street, Atherstone, Warwickshire, CV9 1AY
Email: support@hcdhearingclinics.co.uk
Telephone: 01827 909 177
Our Data Protection Lead can be contacted at the same email address.

3. The Data We Collect

We may collect and process the following:

  • Personal contact details (name, address, phone, email)

  • Appointment details and payment information

  • Clinical data (case history, audiometric results, treatment notes)

  • Marketing preferences and communications history

  • Website data (IP address, browser type, pages visited, cookie identifiers)

4. Special Category (Health) Data

We process special category data relating to hearing health and medical information to deliver audiology and ear care services.

5. How We Use Your Information

  • To provide hearing and ear care services.

  • To manage appointments, invoices, and correspondence.

  • To communicate with you about care or follow-ups.

  • To send service updates or marketing communications where you have consented.

  • To improve our services and website.

6. Lawful Bases for Processing

We rely on the following lawful bases:

  • Contract – to deliver the service you request.

  • Legal obligation – to meet healthcare and tax requirements.

  • Legitimate interest – to manage and improve our business.

  • Consent – for marketing and optional data sharing.

7. Data Sharing

We may share information with:

  • GPs or ENT specialists (with consent)

  • Hearing aid manufacturers (for fitting and servicing)

  • IT, analytics, and payment service providers (bound by confidentiality)
    We never sell your personal data.

8. Marketing Communications

We may send marketing emails or messages only where you have opted in.
You can withdraw consent at any time by emailing support@hcdhearingclinics.co.uk.

9. Cookies and Analytics

Our website uses CookieYes for cookie management.
Analytics and marketing tools used include Google Analytics, Facebook Pixel, and Google Ads.
These tools help measure traffic and marketing effectiveness.
You can change cookie preferences anytime via the CookieYes banner.

10. Data Security and Retention

All personal information is stored securely.
Health records are retained for the legally required period (typically seven years).
We employ encryption and access controls to protect your data.

11. Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Request correction or deletion

  • Restrict or object to processing

  • Request data portability
    Requests should be made via support@hcdhearingclinics.co.uk.

12. Complaints

If you are unhappy with how your data is handled, please contact us first.
You also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk or call 0303 123 1113.

13. Governing Law

This policy is governed by the laws of England and Wales.